A prestige car showroom that stocks itself from AutoTrader

The problem

A dealer already lists every car on AutoTrader. A website that needs each one typed in again is out of date within a week, and at the prestige end of the market a buyer judges the dealer by the site before they ever pick up the phone. A sold car still showing as available costs more trust than having no website at all.

What we built

A showroom that fills itself. Stock comes from the dealer’s AutoTrader account and appears on the site with photos, specification, mileage, the dealer’s price and a monthly finance figure, filterable by make, model, price, body type, fuel, transmission, colour and more.

Around it sit the pages a prestige buyer expects: finance with a calculator, a sourcing service for cars not currently in stock, VIP services, after sales, and a direct line to the team by phone, email or WhatsApp.

How the stock sync works

A scheduler pulls the full stock list from AutoTrader at 8am, 2pm and 9pm UK time and stores it. The site reads from that stored copy rather than calling AutoTrader every time someone loads the page, which means:

• the showroom loads quickly, every time
• if AutoTrader is slow or briefly unavailable, the showroom stays up
• the dealer’s API credentials live on the server and never reach a browser

Requests for a single car’s full details pass through the same server, for the same reason. When a car sells or a new one lands mid-afternoon, a manual sync brings the site up to date without waiting for the next scheduled run.

Built to be advertised

Google Ads and Meta conversion tracking went in from day one, so the dealer can see which adverts turn into enquiries rather than guessing. A showroom you can measure is one you can spend money promoting with some confidence.

The result

A site that looks the part for the cars on it, and never shows a car that has already gone.